Got half an idea? That's plenty.

You bring half an idea.
We build the other half.

Everyone has one — the app they'd make if they knew how. Jot yours down here. The best half-ideas get finished, built with AI-accelerated development, and released on the iOS App Store — and you earn a share of the revenue for as long as it earns.

No fees. No equity games. A published rev-share, in writing.

How it works

Five steps from idea to income. Most ideas won't be selected — the ones with real demand behind them will.

1

Jot it down

Tell us the problem, the app, and who's desperate for it. 300 words, no NDA, no deck required. Half-formed is fine.

2

Selection

Ideas go on the public board for votes; each month we pick the ones to finish. Evidence of demand beats polish.

3

Build

Selected ideas get built fast — AI-accelerated development means weeks, not months.

4

Ship

We release it on the iOS App Store — iPhone first, Mac where it fits — and handle updates, hosting and review compliance.

5

Share

You get a lifetime share of net revenue, paid monthly, with a live dashboard.

Your share, in plain terms

Ideas matter, but building, shipping and maintaining is the heavy lifting — so the split reflects that. It's the same published deal for everyone.

10–20%

You — the idea-haver

Of net revenue (after app-store commission), for the life of the app.

  • 10% base for the selected idea
  • +5% if you bring an audience or community that drives installs
  • +5% if you actively co-design and test
80–90%

Us — the builders

We carry everything else, at our cost:

  • Full design & development
  • Developer accounts, hosting, backend
  • Store review, updates & maintenance
  • The risk when an app earns nothing

The board

Half-ideas at every stage. Vote for what you'd use — votes count toward selection.

In review

ShiftSwap

Hospitality workers trade shifts inside a venue's roster without group-chat chaos. Pitcher runs a 4,000-member hospo Facebook group.

Renee's half-idea · Perth
Being built

CaravanMate

Pre-departure checklists and weight calculators for caravanners. Pitcher moderates a 12k-member caravanning forum.

Garry's half-idea · Mandurah
Shipped ✦

QuoteJar

Tradies photograph a job, speak the details, and get a formatted quote PDF texted to the client in 60 seconds.

Sam's half-idea · Bunbury

Bring us your half an idea

Three minutes. Public once approved — so share what you're happy to see on the board.

0 / 1500

By submitting you agree ideas are public and non-confidential, per the terms.

Half-idea received!

We review new ideas every week. Once approved, yours appears on the board — and if it makes the monthly selection, you'll hear from us by email.

Questions people actually ask

It's honestly only half an idea. Is that okay?

That's the whole point. You bring the problem and who has it; we bring the product thinking, the design, the build and the release. A rough half-idea from someone who lives the problem beats a polished pitch from someone who doesn't.

Will you steal my idea?

Ideas here are public by design — the community voting on them is part of how ideas win. If an idea is so sensitive it can't be public, this isn't the right place for it. When an idea is selected, we sign a plain-English agreement locking in your revenue share before a line of code is written.

Why only 10–20%? It's my idea.

Because the idea is the fastest part. Design, development, release, hosting, updates, and store compliance are carried entirely by us, at our risk, forever. 10–20% of something real beats 100% of a note in your phone. (Quirky paid inventors about 10% and shipped hundreds of their products.)

What do you mean "no marketing"?

We build and ship; we don't run ad campaigns. Ideas that come with built-in demand — your community, your audience, your industry — are the ones that get selected, and that's why bringing an audience earns you a bigger share.

Is this iOS only?

For now, yes — we build for iPhone first, and Mac where it makes sense. Focusing on one platform keeps builds fast and quality high. Android may come later for apps that prove themselves.

What happens if the app makes nothing?

Most apps earn little — that's the honest truth of the App Store. If an app stays below a minimum revenue floor for 12 months we may retire or open-source it. You lose nothing; you never paid anything.

How fast do you build?

AI-accelerated development means a selected idea typically goes from agreement to App Store review in 2–6 weeks, depending on complexity.